SOMERDALE CREATES TAILORED FOODSERVICE
OFFERING WITH LAUNCH OF ‘SAVILE ROW
CHEESE CO.’ BRITISH CHEESE RANGE
The launch is a key part of a new 5-year strategic programme to develop British cheese sales in the important foodservice sector.
the leading exporter of premium British cheeses to the United States, is set to
grow its presence there further with the launch of a bespoke range of cheeses, tailored
for the important foodservice sector.
The ‘Savile Row Cheese Co.’ (Savile Row) range of great tasting British
cheeses has been specifically created to meet the growing demand of US restaurants
for premium cheeses which combine depth of flavour with real provenance.
The ‘Savile Row’ range will focus on enabling
restaurants to add value and differentiate themselves by including high quality
British cheeses as part of their food offering. It will feature classic British
cheeses such as Mature Farmhouse Cheddars and Blue Stilton as well as specially
blended cheeses including Cheddar with Mustard Seed & Ale and Cheddar with
Horseradish & Parsley. The range
will also include two non-GMO certified cheeses: a 12 month Mature Cheddar and
a Double Gloucester with Chive & Onion.
So whether a restaurant wants to offer its customers an iconic British
Cheeseboard ‘experience’ or include the distinctive taste of a blended cheese
in a signature dish or as a unique topping on a burger then the ‘Savile Row Cheese Co.’ range can
provide the answer.
Somerdale’s launch of ‘Savile Row’ is a key part of the
company’s new five-year strategic programme to develop sales of British cheese
within the US foodservice sector. The
launch will be complemented by the establishing of a dedicated foodservice sales
team based out of new offices in Santa Monica, California. The team will be focused on the establishing
of direct customer relationships with leading higher-end restaurant, hotel and multi-unit
Quick Service Restaurant chains and also, over time, a network of ‘Savile Row’ specialist foodservice
suppliers. While in addition, Somerdale will invest significantly in the
delivery of in-market support to help educate and inform chefs and
restauranteurs on how best to add-value through the use of the British cheeses
featured in the ‘Savile Row’ range.
"London’s Savile Row is a street famous for its many high-end tailors’ shops and we felt that it very much reflected many of the attributes we wanted our new foodservice cheese range to be associated with – namely it is: quintessentially British, of premium quality, bespoke in nature and characterised by great taste.
Our research indicates that British cheeses are loved by many American chefs and restauranteurs but they find it difficult to source them. As such, we wanted to be the first British cheese supplier to create, in the launch of the ‘Savile Row Cheese Co.’ range, a dedicated foodservice offering which is tailored specifically to meet the needs of the sector.
Through combining a range of consistently high quality, great tasting cheeses with an easy to access supply channel we believe that British cheeses will increasingly appear on menus across the States.”
Alan Jenkins - Sales Director - Somerdale International Ltd
The ‘Savile Row Cheese Co.’ range will be launched at the National Restaurant Association Show in Chicago (20th-23rd May 2017) – Booth No. 10535.
Row Cheese Co.’ British Cheese Range
The range includes some of the most popular British cheeses and
unique blended cheeses sourced from some of the country’s leading
award-winning, independent, cheesemakers.
Cheeses in the range include: ·
- 12 Month
Non-GMO Mature Cheddar
- 6 Month Medium
(two year aged) Cheddar
- Classic Farmhouse
Gloucester with Chive and Onion Non-GMO
with Mustard Seed and Ale
with Horseradish and Parsley