Building British Cheese Sales In The Gulf Region

Somerdale International, the leading exporter of British cheese to over 50 countries around the globe, will be raising the profile of British cheese in Saudi Arabia and other Gulf states this Autumn. In partnership with its Middle East distributor Gulf Central Co Ltd, Somerdale will be showcasing a range of British cheese at Saudi Horeca 2016, the major hospitality show being held between 13th  to 15th  November at the Riyadh International Convention and Exhibition Center.

With sales worth in excess of £1.2 million last year, currently Somerdale’s presence in Saudi is focused largely on the supply, under its Westminster brand, of mild Cheddar in retail deli and catering block packs.  However, it believes that there is potential to develop the market in terms of moving into retail pre-packed Cheddar formats, expanding the range of cheese it offers to include Mature and Smoked Cheddars and in the supply of premium British cheeses to luxury hotels and restaurants. 

In addition to Saudi Arabia, Somerdale also has a growing customer base in Dubai and it will use its presence at Saudi Horeca to develop further relationships with customers in other Gulf states including Kuwait and Oman, as well as other Middle East countries such as Lebanon and Jordan.

Commenting further, Stephen Waldron said: 

"The market for British cheese is still in its infancy in the Gulf region however we believe there are opportunities for its development.  Currently, Somerdale’s Westminster brand of Cheddar is the 3rd largest being sold in Saudi but we believe there is potential to build sales further and expand not only the range of cheese we sell but also develop a presence in other Gulf states.”

Stephen Waldron - Director, Somerdale International Ltd
Somerdale's Westminster Range of English Cheddar CheeseSomerdale's  Westminster brand of English Cheddar cheese

Saudi Horeca 2016

HORECA is the biggest annual hospitality exhibition in the Gulf and Middle East region.  It has been running for 23 years in Lebanon, 2 years in Jordan and 5 years in Kuwait and for the 6th year it will be held in the Kingdom of Saudi Arabia.  Last year’s Saudi Horeca attracted some 16,000 visitors and over 160 exhibitors.

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