Flying the flag for british cheese in the middle east AT GULFOOD 2019
Somerdale is set to further boost the profile of British Cheese in the Middle East.
We will be showcasing a range of British Cheese at Gulfood 2019, being held at the Dubai World Trade Centre, 17th - 21st February 2019. Billed as the world's largest annual food and beverage trade show, Gulfood will see some 98,000 visitors and 5,000 exhibitors attend.
With sales to the Middle East now with circa £2 million per annum, we will be primarily exhibiting our range of Westminster Cheddars. The Westminster brand is already well known in the Kingdom of Saudi Arabia (where it is the 3rd largest cheddar brand), Dubai, Jordan, Kuwait, Oman, Iraq and Egypt. However, Somerdale believe there is further potential for the brand, both in these existing markets and other countries in the Middle East region.
In addition to Westminster Cheddar, we will also showcase high quality British territorial cheeses; Blue Stilton, a wide range of Somerdale developed speciality cheeses such as Cheddar with Cracked Black Pepper, Cheddar with Chilli and Lime and our 'Heraldic' range of waxed cheddars.
We have seen considerable growth in the Middle East over the last 5 years and there is definitely an increasing appetite for our high quality British Cheddar which combines both great taste and demonstrable provenance. Our Westminster brand of Cheddar is already well-established in the region but we believe there is potential to build sales further and expand not only the range of cheese we sell but also develop our presence in other Middle East states.
Ernie Waldron - Director, Somerdale International Ltd
Somerdale’s range of British cheeses will be showcased as part of the AHDB Dairy stand at Gulfood Booth Halls 1-4 Al Multaqua. B2-23