FHA – Food & Beverage Singapore Expo
23-26 April 2024 – Stand: 5d2-01 (hall 5)

Somerdale International unveils new range of British Cheese ‘Pucks’ for Asia Market at FHA

New range will be showcased on the Somerdale stand alongside:

• A comprehensive range of classic and contemporary British cheeses
  
• For the first time at FHA, indulgent Rodda’s Cornish Clotted Cream, made by the oldest and largest clotted cream company in the world.

Somerdale International, the leading exporter of over 250 British cheese and dairy products to countries around the globe, is to launch a new range of classic British cheeses and blended cheeses at this month’s FHA – Food & Beverage show being held at the Singapore Expo between 23-26 April.

The new Somerdale branded range features a great-tasting English Mature Cheddar; tastebud tempting Double Gloucester with Chive & Onions; a smoky but mellow Smoked Cheddar and the classic blend of Wensleydale Cheese with Cranberries. All will be available in individually wrapped 80g sized ‘ice hockey shaped pucks’ that can be sold individually or in a mixed pack of four. The convenient 80g pack size being ideally suited to bringing more people into the speciality cheese category and encouraging them to widen their cheese repertoire.

FHA – Food & Beverage is expected to attract more than 60,000 trade visitors from across the Asia Pacific region. Recognised as Asia’s leading food & beverage trade event that brings together the global food & beverage and hospitality community, FHA will provide a major opportunity for Somerdale to showcase not only its new range but also ‘fly the flag’ for the very best in British dairy products in what is a fast-growing export market for the business based in the heart of Somerset, England.

In addition to the new ‘puck’ range, visitors to the Somerdale stand will also be able to sample a comprehensive range of great-tasting British cheeses including a selection of Somerdale, Westminster and Barber’s branded cheese as well as Applewood®, the UK’s No.1 Smoke Flavoured Cheese and Mexicana®, the UK’s best-selling spicy cheese.

Rodda’s Classic Cornish Clotted Cream will also be showcased on Somerdale’s stand at FHA and is perhaps best known for being the quintessential ingredient of the traditional English cream tea. Although still the perfect partner for a scone and jam, today clotted cream often accompanies a range of puddings and is also now frequently being used by chefs and lovers of fine foods as an ingredient to add a bit of luxury to sweet and savoury dishes.
The Rodda family have been making Cornish clotted cream on the same site for five generations using the same passion, expertise and traditional cooking method for over 125 years. Made solely from rich, local Cornish milk, the cream is separated off and gently baked until it’s thick & silky and a delicate golden crust has formed. The quality and authenticity of Rodda’s Cornish Clotted Cream is recognised by its holding of a Protected Designation of Origin status – a European Union award designed to protect traditional, regional foods against imitation.

The distinctively branded Rodda Classic Cornish Clotted Cream is available in a range of convenient pack sizes including:

• 20g portions ideal for use on airlines, cruise ships and in top-end hotels and cafes;
• 113g retail packs ideal for high-end delis and retailers; and
• a 907g food service pack for distributors to hotels, restaurants and cafes.

With 1,500 exhibitors and an expected 60,000 trade visitors from 96 countries and regions, FHA is rightly considered as a key gateway to access the SE Asia and Asia Pacific market. Somerdale already has a strong presence in China as well as a growing customer base in countries such as South Korea, Malaysia, and Taiwan, as well as, of course, Singapore and we are committed to building upon this.

Post the pandemic and the lifting of associated travel restrictions we have seen a steady recovery in our sales into the Asia Pacific and Chinese marketplaces. Indeed we are expecting to see strong interest from buyers from across the region seeking out not only traditional British cheeses and dairy products but also new more contemporary ones featuring innovative blends, tastes and textures.

Stephen Jones – Head of Sales – Far East and Australasia – Somerdale International Ltd