WINTER FANCY FOOD – BOOTH NUMBER 417

Somerdale International will be showcasing its exciting 2024 plans for the US market at this year’s SFA Winter Fancy Food Show being held in Las Vegas between 21-23 January. At the same time, visitors to the Somerdale booth will also have the opportunity to sample its range of the very best premium specialty British cheese.

The range, unparalleled in quality and breadth, has been central to Somerdale’s continued growth, with 2023’s sales and volume in the USA up for a 4th consecutive year. A key focus for 2024 will be to build on this success through ongoing product improvement, product innovation and a renewed focus on leveraging and enhancing Somerdale’s comprehensive network of 63 regional distributors located across the United States. A network which is central to Somerdale’s ability to provide regional and independent retailers, the champions of specialty food retail, with the opportunity to carry the very best British cheese.

Somerdale’s 2024 US plans include:

• A further ramping up of its annual St. Patrick’s Day promotional activity focused on the Claddagh Bó range of quintessential Irish cheese. The range, which enjoyed record sales in 2023, comprises the iconic Original Claddagh Bó Irish Cheddar waxed in the Tricolore of the Irish flag, the stunning tasting Claddagh Bó Irish Whiskey Cheddar and the distinctively moreish Claddagh Bó Irish Porter Cheddar. All three are available year-round in 5lb wheels, while for St Patrick’s Day Original Claddagh Bó will also be available in a 7oz pre-pack wedge.
  
• The launch of a new, enhanced recipe for Somerdale’s already highly popular Il Truffelino truffle cheese. The new recipe, available from July, will deliver a more luxurious taste and texture sensation. Featuring a classic, more mature, English Cheddar combined with high-quality truffle the ‘new’ Il Truffelino Somerdale believes will be the very best Truffle Cheese available in the USA.

In addition to discussing their plans for 2024, the Somerdale team are looking forward to meeting new and existing customers and sampling with them:

• Traditional aged Cheddars including:
  • Barber’s 1833 Vintage Reserve Cheddar – the classic British Cheddar made to a closely guarded recipe by the Barber family the oldest cheddar makers in the world who are located just 15 miles away from the village of Cheddar itself in the heart of the Somerset countryside! Aged for two years, the 1833 Vintage Reserve has a wonderfully complex taste including subtle notes of gooseberry.
    
  • Somerdale’s iconic Westminster branded cheddar range is lovingly made by some of the most respected British cheese-making families. The pre-packed Westminster range includes a classic Sharp Cheddar; a delicious Smoked Cheddar; an aged super powerful Vintage Cheddar; the best-selling Rustic Red with sweet, nutty caramelised notes; a stunning Reserve Cheddar aged for over two years to ensure the ultimate tastebud sensation; and Gold Hill an award-winning sweet mature cheddar, carefully aged for over 12 months until it reaches perfection.
    
• Blue Stilton ‘the King of British Cheese’, White Stilton and
  
• Somerdale’s growing range of blended cheeses including Wensleydale & Cranberries and Wensleydale with Lemon & Honey.

Winter Fancy Food provides a great opportunity for us to showcase & sample our unrivalled range of the very best cheese from across the British Isles and demonstrate our commitment to reinforcing our position as the leading supplier to the US market.

A key focus for Somerdale in the year ahead will be enhancing our offer to regional chains and independent retailers.  We believe we can support their passion for carrying and championing the very best specialty food through making our range of great tasting British cheese easily available to them via our comprehensive network of regional distributors located across the United States.

We strongly believe that America’s love affair with British cheese is set to go from strength to strength and we look forward to meeting our valued customers and planning with them a successful 2024.

Alan Jenkins – Director – Somerdale International Ltd