Somerdale International, the leading exporter of British cheese to over 50 countries around the globe, is set to boost further the profile of British cheese in the South East Asia and Asia Pacific markets.  As well as showcasing and sampling its existing range of great tasting classic and contemporary British cheeses, Somerdale will also be launching a number of new cheeses at this month’s FHA – Food & Hospitality Asia show being held at the Singapore Expo between 21-24 April (Stand No. 5J3-01).

A new range of tastebud tantalising blended sweet and spicy cheeses
At FHA Somerdale will be unveiling a stunning new range of blended sweet and spicy cheeses.  The distinctively named, great looking, range of colourful waxed 150g truckles will feature the following seven tastebud tantalising blends:

Ginger Blossom^TM  – Mature English Cheddar with Blossom Honey & Crystallised Ginger
The Lazy Mule^TM– Mature English Cheddar with Hot Sweet Green & Red Jalapeno chillis
The Musketeer^{TM  –} Mature English Cheddar & Charcoal
The Talisman^TM–  Mature English Cheddar with Black Truffles
The Brunswick^TM  – Mature English Cheddar with Sage & Red onion
Harlech^TM  – Mature Welsh Cheddar with Horseradish and Parsley
Y-Fenni^TM  – Mature Welsh Cheddar with Wholegrain Mustard and Ale

The range has been made for Somerdale by its award-winning cheese making partner Croome Cheese owned by the Hodgetts family who are celebrating 100 hundred years living and working on the Croome Estate, Worcestershire, in the heart of the English countryside.

Barber’s British Mature Farmhouse Cheddar cheese slices
New for FHA will also be the launch of great tasting Barber’s British Mature Farmhouse Cheddar cheese slices. The Barber family have been making cheddar since 1833, which makes them the oldest surviving cheddar makers in the World!  Their cheese is made on Maryland Farm in Ditcheat, Somerset, only 13 miles from the village of Cheddar itself and protected under the PDO certification.  Each pack contains 250g of sliced farmhouse cheddar which has been carefully matured for c.12 months to deliver a rounded and rich flavour with a firm yet creamy texture.

Somerdale British Cheese Stick Selection
Somerdale will also be launching a new British Cheese stick selection pack at FHA to respond to a growing demand for snacking cheese in the SE Asian and Asia Pacific markets.  Each convenient net bag will contain 6 mini, individually wrapped, 20g sticks of great tasting British cheese – 2 x Mild Cheddar, 2 x Red Leicester and 2 x Mature Cheddar.  The mini sticks are idea for children’s lunchboxes and after school snacks, as well as being ideally suited for adults wanting a great tasting snack on-the-go or for airlines and hotels looking for a convenient way of providing customers with a cheeseboard offer. 

With 2,750 exhibitors and an expected 80,000 trade visitors from 96 countries and regions, FHA is rightly considered as a key gateway to access the SE Asia and Asia Pacific market. Somerdale already has a strong presence in the region with a growing customer base in countries such as China, Malaysia, South Korea and Taiwan, as well as, of course, Singapore and we are committed to building upon this. Indeed, we are expecting to see strong interest from buyers from across the region seeking out not only traditional British cheeses and dairy products but also new more contemporary ones featuring innovative blends, tastes and textures.

Our exciting new range of sweet and spicy blended cheeses are set to be a real winner in the SE Asian and Asia Pacific markets where consumers are increasingly looking to experiment with and experience bold new flavours. While our new Mature British Cheddar slices made by Barber’s – the oldest surviving Cheddar makers in the world and our British Cheese Stick Selection Packs are sure to tap into a growing demand for high quality and convenient cheese formats.

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